Why we're retiring our £35 self assessment plan

Short version: on 31 October 2026, our £35 self assessment tier closes. Self assessment moves to a single price — £99. If you've filed with us at £35 before, you can still file your 2025/26 return at £35 right up until that date.

Now the longer version, because you deserve the reasoning and not just the announcement.

We built the £35 plan with good intentions

When we introduced a £35 filing option, the thinking was straightforward. Not everyone has a complicated tax position. If your return is genuinely simple — one income source, nothing unusual — it felt wrong to charge you the same as someone juggling a property portfolio and foreign income.

So we built a cheaper tier for simple cases. On paper, fair. In practice, it created a problem we didn't see coming.

What actually happened

Two prices meant two questions: "Which one am I?" and "Why am I not the cheaper one?"

Almost nobody could tell from the outside which tier they belonged in. Tax positions rarely announce themselves as simple or complex — you usually find out halfway through. So people would start at £35, hit something that pushed them into the standard service, and feel like they'd been quoted one thing and charged another. That's a horrible feeling, and it was our fault for building it that way.

Our support inbox told the story clearly. The £35 plan generated more questions than almost anything else we do. Not questions about tax — questions about our pricing. Every one of those conversations was time our tax team spent explaining a price list instead of helping someone with their return.

When your cheapest option costs your customers the most anxiety, it isn't doing its job.

One price. No tiers. No conditions.

From 31 October, self assessment with Taxd is £99. That's it.

That covers your return whether it's a single employment record or a landlord with several properties and foreign income. Same price, same qualified tax team, same software checking your answers as you go.

We'd rather you knew exactly what you're paying before you start than discover it at checkout. A simpler price list is a shorter one — but it's an honest one.

What this means for you

If you've filed with us at £35 before You keep the £35 price for your 2025/26 return, as long as you file before 31 October 2026. Nothing to claim and nothing to apply for — it's already on your account.

If you file after 31 October 2026 Your return will be £99.

If you're already part-way through a return Finish and submit before 31 October and you'll pay £35, exactly as expected.

We'll email you a reminder in October as well. We're not going to let this creep up on you.

If you miss the deadline

Life happens. October is a busy month, and this is a change landing at an awkward time of year.

So if you don't get to it: everyone who had a £35 plan will get a one-time code to file this year's return at £35 anyway. It works once, for 2025/26 only. From 2026/27, self assessment is £99 — but we'll cross that bridge together.

We'd rather absorb the cost this year than have anyone feel caught out by a decision we made.

What isn't changing

The parts that actually matter:

• We're still HMRC-recognised
• Your return is still reviewed by qualified tax specialists, not just software
• You can still start for free and only pay when you file
• Live chat with a real tax expert is still included

More than 20,000 returns have gone through Taxd, and our 800+ five-star Trustpilot reviews weren't earned on price. They were earned on people finishing their return and feeling like they'd finally got it right.

The honest bit

We could have quietly raised the £35 price and hoped nobody noticed. Or kept the tier and carried on answering the same question a hundred times a month.

We'd rather do the harder thing: tell you what's changing, explain why, give you a proper window to act, and cover you if you miss it.

Any questions, reply to any email from us or start a chat — a real person from our tax team will answer.

File your 2025/26 return ?